Aston Martin rethinks its visual identity with a new logo

After announcing the arrival of a major new investor and presenting a redesigned electrification strategy, Aston Martin is taking a new turn and organizing a brand identity change.


Through its global marketing campaign “Intensity. Driven.” the British luxury carmaker Aston Martin revealed yesterday, Wednesday 20 July, a new creative brand strategy including a new visual identity. The campaign, which could be translated as “Intensity behind the wheel” , highlights “the emotional connection drivers have with their cars”, by bringing together mechanics and sensations behind the wheel.


New logo for Aston Martin


In order to accelerate its growth, especially with a younger audience, and to confirm its reputation as a manufacturer with luxurious know-how and sophisticated design, Aston Martin is beginning a strategic repositioning; initiated with the major Saudi investment.



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Featured photo : © Aston Martin


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