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Aston Martin rethinks its visual identity with a new logo

Aston Martin rethinks its visual identity with a new logo

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After announcing the arrival of a major new investor and presenting a redesigned electrification strategy, Aston Martin is taking a new turn and organizing a brand identity change.

 

Through its global marketing campaign “Intensity. Driven.” the British luxury carmaker Aston Martin revealed yesterday, Wednesday 20 July, a new creative brand strategy including a new visual identity. The campaign, which could be translated as “Intensity behind the wheel” , highlights “the emotional connection drivers have with their cars”, by bringing together mechanics and sensations behind the wheel.

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New logo for Aston Martin

 

In order to accelerate its growth, especially with a younger audience, and to confirm its reputation as a manufacturer with luxurious know-how and sophisticated design, Aston Martin is beginning a strategic repositioning; initiated with the major Saudi investment.

 

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Featured photo : © Aston Martin

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