The new project unveiled by Dolce & Gabbana, DGFATTOINCASA, celebrates home-made, and at the same time, Made in Italy.
After the craftsmen of Hermès and their series of Manufact’Home tutorials launched on Youtube, those of Dolce & Gabbana, as well as the friends of the Italian house, will conduct digital workshops to transmit their know-how.
This program called DGFATTOINCASA, will also be broadcasted on the brand’s social networks.
The objective is to celebrate the homemade, and at the same time, the “Made in Italy” label.
“The heart of our history is the home, presented as an old Italian“ casa bottega ”-“ a workshop ”- in which tradition implies that the handmade is intimately linked to the warmth of family life. ”
At the same time, the brand continues to support the Humanitas Foundation for Virus Research in its larger Amore for Scientific Research project with Humanitas University.
After China, Italy remains the country most affected by the disease, in particular, the north of the country, the region central to the country’s fashion industry.
After the videos, internet users are invited to contribute to research for a vaccine (free participation).
Featured Photo : © Dolce & Gabbana