Aston Martin and Mercedes-Benz are experiencing a sluggish third quarter in 2025, reflecting the fractures in the luxury automotive sector, which has been shaken by tariffs, the weakness of the Chinese market, and the transition to electric vehicles.
At the end of the third quarter, Aston Martin is cutting costs to save cash, while Mercedes-Benz is focusing on the high end to stay on course…
Aston Martin slows down its investment ambitions
Aston Martin slipped back into the red in the third quarter of 2025, with revenue falling 27% to €333 million (£285.2 million), compared with €445 million in the same period last year.
In addition, the brand recorded an adjusted pre-tax loss of €94.2 million, while its net loss jumped to €116.1 million, compared with just €10.7 million a year earlier.
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Read also > Aston Martin rethinks its strategy
Featured photo : © Aston Martin
