A new chapter in Bugatti’s development in North America

Bugatti has just inaugurated its latest showroom in Washington D.C., marking a major step in its strategic expansion in North America. The new 202 m² space is part of a series of openings in New York and Florida, strengthening the brand’s presence on the American continent.

 

Since its opening in April 2022, Bugatti Washington has rapidly established itself as a major player in the brand’s expansion in North America. This showroom marks a further step in this process…

 

The little dishes in the big

 

The event was attended by over sixty prestigious guests, including Mate Rimac, CEO of Bugatti Rimac, Sascha Doering, Director of Operations for the Americas, and Amir Hadzimehmedovic, General Manager of Bugatti Washington. At the center of the showroom, the Bugatti Tourbillon, a V16 hybrid hypercar, was unveiled, symbolizing the future of the brand. The event also marked the start of the Tourbillon’s American tour, which will stretch from the East Coast to the West.

 

BUGATTI évènement
© Bugatti

 



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Read also > Bugatti presents the Tourbillon, its new monster of power and luxury

 

Featured photo : © Bugatti

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Anthony Conan
Graduated as a multimedia journalist in 2019, Anthony Conan has multiplied his experiences, notably as an editorial assistant at TF1 and as a radio journalist at RCF Bordeaux. He specializes in video editing in addition to writing, and has developed a particular interest in economics.
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