The newcomer replaces Eric Goguey, the founder and CEO of the e-commerce platform since its inception. Thanks to her expertise in technological innovation, she could well contribute to a shift towards a more experiential concept for 24S…

 

A new era for 24S, which is changing leadership for the first time since its creation in 2017, welcoming Laura Pho Duc.

 

For this appointment, the LVMH group’s e-commerce platform opted for digital communication rather than an “old school” press release…

 

Announcement on LinkedIn

 

The company has just announced and officially welcomed Laura Pho Duc to its senior management team on its LinkedIn account. She replaces Eric Goguey, who launched the site in 2017 and ran it until the end of 2025.

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Read also > 2025 was not a good year for LVMH

 

Featured photo: © 24S

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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