After celebrating its 150th anniversary in 2025, Audemars Piguet is once again making headlines with the Arc. This new manufacture, located in the historic birthplace of the iconic Swiss Haute Horlogerie Maison, aims to bring all of its industrial activities under one roof.
With more than two months to go before Watches & Wonders, the International Fine Watchmaking Exhibition in Geneva, Audemars Piguet, the Haute Horlogerie Maison founded in 1875, is expanding with the inauguration of a new manufacture in the Swiss village of Le Brassus, the brand’s historic roots.
Covering an area of 23,700 m², the new manufacture now brings together under one roof nearly 700 employees who were previously scattered across several sites in the Vallée de Joux.
More than just new business premises, the site, which took three years to build and has been named L’Arc, aims to perfect Audemars Piguet’s vision of dialogue, audacity, innovation, and sustainability.
A special focus on sustainability
The new manufacture owes its name to its 321-meter curved facade, which, like the nearby museum, blends seamlessly into the alpine landscape.
With this new facility in Le Brassus, designed by de Giuli & Portier architects and built by Steiner Construction SA, Audemars Piguet is not only strengthening its historical roots and brand storytelling: it is also a question of improving the employee experience and the company’s CSR policy.
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Read also > Audemars Piguet returns to Watches & Wonders Geneva 2026
Featured photo: © Audemars Piguet
