Thanks to the support of Eurazeo, which acquired a stake in the company in 2024, the high-end and disruptive Parisian perfume house has reportedly doubled its revenue. Its arrival in the fold of L Catterton, the world leader in consumer brand investment, should enable it to further accelerate its international success story, particularly in the United States.
Starting from nothing to go far…
The perfume house Ex Nihilo (literally created “from nothing”) continues its highly desirable journey with the transfer of a “minority, albeit significant, stake” from the Euraezo fund and the founders to L Catterton. The investment fund backed by LVMH and Bernard Arnault’s family holding company is described in Eurazeo’s press release as “the world’s largest consumer-focused private equity firm.”
Entire stake
Under the terms of the agreement, “Eurazeo will sell its entire stake in Ex Nihilo,” acquired about two years ago, “while the founders and management are expected to reinvest significantly alongside L Catterton.”
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Featured photo: © Ex Nihilo
