After a first edition of the “LIFE in Retail Awards” in 2024, focused exclusively on innovations in distribution, the world’s leading luxury goods company chose this year to reward environmental transformation in all its forms at the LIFE 360 Awards. Thirteen flagship initiatives were honored, some of which included external partners. Luxus Plus was in attendance.
“Shaping a more responsible and desirable future for luxury” is the wish of the sector and, even more so, of its capitalistic champion, LVMH.
The last “public” event to be held in the grand amphitheater of the historic headquarters at 22 Avenue Montaigne before major renovations, the LIFE 360 Awards recognized 13 initiatives from the LVMH group’s 75 Houses that stood out during the year on December 10.
The LIFE 360 Awards are at the heart of the LIFE 360 (LVMH Initiatives For the Environment) environmental program, which structures the group’s long-term strategy around five pillars: Climate, Biodiversity, Creative Circularity, Traceability, and Transparency.
187 entries submitted by 41 Houses
The LIFE In Retail Awards have become the LIFE 360 Awards this year, reflecting the breadth of entries and the multi-media communication activations that have become the norm in the sector (the famous 360 campaigns).
The 13 winning initiatives in this first edition of the LIFE 360 Awards were evaluated by a jury chaired by Antoine Arnault, Director of Image and Environment for the LVMH group. A total of 187 initiatives were submitted by 41 Houses within the group in order to select the most innovative projects in the areas of climate, biodiversity, circular economy, and traceability. “These projects are a concrete illustration of the environmental transformation undertaken by the Group, which has once again been awarded a triple ‘A’ rating by the CDP (Carbon Disclosure Project, a UK-based organization that publishes data on the environmental impact of major companies, ed.) for its action in favor of climate, forests, and water,” the press release states.
During the ceremony, Bvlgari, Celine, Christian Dior Couture, Guerlain, Hennessy, Louis Vuitton, Moët Hennessy, Parfums Christian Dior, Rimowa, Sephora, and Tiffany & Co. stood out. In each of the 13 categories, a top three was established, with silver and bronze awards, similar to Olympic competitions.
“The LIFE 360 Awards illustrate how our Houses are advancing the Group’s environmental agenda. This collective movement confirms that these issues are central to our strategy. The initiatives recognized reinforce a clear direction: responsible luxury, supported by concrete and ambitious actions,” said Antoine Arnault, Image and Environment of the LVMH Group.
“The initiatives recognized reflect the quality of the collective work carried out around LIFE 360. They demonstrate tangible progress and create a real sense of emulation within the Group, encouraging the sharing of the most effective solutions between our Houses and with our supplier partners. This dynamic remains essential to amplify our action,” added Hélène Valade, Director of Environmental Development for the LVMH Group.
Stakeholders, training, and creative circularity in the spotlight
The pooling of resources through the Joining Forces category was undoubtedly the major focus for the 2025 edition. This award notably served to illustrate the potential for internal synergies, highlighting three of the Group’s Houses in a single award: Christian Dior Couture, Louis Vuitton, and Rimowa. This “One Route” initiative recognized a model of shared logistics between several Houses in the United States, which optimizes the filling of transport vehicles and reduces carbon emissions linked to logistics flows.
The Joining Forces category also made it possible to recognize, for the first time, partners outside the LVMH group’s Houses. Sephora was recognized for its library of solutions shared with its partners and beauty Houses to rethink samples, reduce their environmental impact, and deploy the most responsible solutions.
This first edition of LIFE 360 highlighted the need to involve the executive committee in the environmental transformation of the group’s Houses. Celine was recognized for its structured system for integrating ESG criteria into the annual performance evaluation by members of the Executive Committee. This initiative has established the company’s environmental and social performance as an explicit lever for management and managerial commitment.
Transparency was also in the spotlight with Bvlgari. The Roman jeweler saw its digital passport, “Bvlgari Connected Jewelry and Bvlgari Digital Passport,” praised during the ceremony. It consists of a unique micro-engraving on each creation, readable via a smartphone scan using AI, giving access to a Digital Passport that reveals gemmological certificates, origin, and craftsmanship.
Circular creativity was also a key focus for Parfums Christian Dior. The perfume subsidiary of the Parisian fashion house was praised for its ambitious plastics strategy. This aims to gradually eliminate virgin fossil-based plastics from customer packaging, favoring recycled, bio-based, or alternative materials.
Of course, initiatives directly related to environmental issues were also in the spotlight. Moët Hennessy saw its optimized logistics rewarded with the Climate Scope 3 award. The group’s Wines & Spirits division’s ongoing efforts (increasing the share of rail transport, optimizing road transport, and limiting air freight to 0.2% of TKM (tonne per kilometer)) have enabled a reduction of nearly 50% in transport-related carbon emissions in 2025 compared to 2019. For its part, cognac specialist Hennessy was recognized for its global water management strategy. This Strategy has already led to a significant reduction in water withdrawals between 2019 and 2024.
Continuity with the Life 360 environmental plan
The categories presented at the LIFE 360 Awards ceremony reflected the five pillars of LVMH’s environmental plan, known as LIFE 360, namely Climate, Biodiversity, Creative Circularity, Traceability & Transparency, and Stakeholders.
Since 2019, the group has been rolling out an ambitious climate plan that has resulted in significant progress. In April 2021, LVMH unveiled its “environmental roadmap for the next 10 years.”
Bolstered by growing sustainability awareness within its 75 Houses, the world’s leading luxury group has since managed to reduce its direct greenhouse gas emissions (scopes 1 & 2) by 55%, two years ahead of its 2026 target.
The luxury group’s commitment to the climate has resulted in the preservation and regeneration of more than 3.8 million hectares of natural habitats.
LVMH has also increased the proportion of recycled materials in its products and packaging to 33%.
Finally, the group announced that it had reduced its indirect emissions (scope 3) by around a third thanks to the progress made by its Houses in terms of circularity, biodiversity, and traceability.
Full list of winners
1- Biodiversity (nature & water)
Nature – Louis Vuitton, “Bovine Regenerative Agriculture”
Water – Hennessy, “Global Water Strategy”
2- Climate (scopes 1 & 2 / scope 3)
Scopes 1 & 2 – Tiffany & Co., deployment of photovoltaic capacity
Scope 3 – Moët Hennessy, optimized logistics
3- Integration & training
Integration – CELINE, integration of environmental and social issues into governance
Training – Guerlain, two training programs on bees, central to the House’s identity
4- Traceability & transparency
Traceability – Christian Dior Couture, “TRACE”
Transparency – Bvlgari, “Bvlgari Connected Jewelry and Bvlgari Digital Passport”
5- Circular creativity – eco-design & second life
Creative eco-design – Parfums Christian Dior, plastic strategy
Second life & reuse – Louis Vuitton, “Re-Source”
6- “Joining forces” – business partners & inter-House pooling
Business partners – Sephora, “Sampling Library”
Inter-House pooling – Christian Dior Couture, Louis Vuitton & Rimowa, “One Route”
Read also > LVMH: what lies behind the move of its headquarters from 22 Avenue Montaigne
Featured photo: © LVMH
