Second-hand: Hermès, Van Cleef & Arpels, and Rolex confirm their status as safe bets

The latest Clair report from US company Rebag lists the most successful models and brands on the resale market in 2025. This secondary market has been boosted by rising prices on the primary market.

Hermès bags, Van Cleef & Arpels jewelry, and Rolex watches were the big safe bets in the resale of luxury goods in 2025.

As every year, the Clair report from the American company Rebag sheds light on the most sought-after second-hand products.

Underlying trends in the luxury second-hand market

The phygital leader relies on an e-commerce platform, nine physical stores, and corners in department stores in the United States to sell, consign, and purchase secondhand luxury accessories (bags, watches, jewelry, etc.). Its Clair smart technology uses millions of data points to determine the value and price of an item on Rebag and allows customers to receive instant payment.

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Read also > Secondhand: Which luxury products sold best in 2023?

Featured photo: © Hermès, Van Cleef & Arpels, Rolex