Lyst 2025 ranking: Miu-Miu, Demna (Gucci), and Labubu created a buzz

As it does every year, the 2025 ranking from the fashion platform with 160 million customers highlights the brands, models, personalities, and trends that made their mark this year. And in 2025, celebrities weren’t the only ones creating a buzz…

It’s hard to keep up with the constant whirlwind of fashion, where one trend or flagship product follows another…

To see more clearly, the Lyst Index serves as a beacon.

It closely analyzes the purchasing habits of customers on the fashion platform (160 million buyers per year) as well as online searches on Lyst and Google, social media engagement, and global media coverage.

Fashion reprogrammed

Unless you live in a cave, anyone involved in the fashion industry is familiar with its quarterly ranking of the 20 most popular luxury brands and ten most sought-after products.

To continue reading this article, subscribe or log in to your account

Discover our plans

• Every day, keep up to date with the latest business news from the world of luxury.
• Receive the essential luxury business news by email every week
• Access all our events
• The Luxury Journals and Luxus Magazine in print and digital versions

Subscribe for 1€

Become an active member of the community of luxury leaders.

Read also > Lyst ranking: why is Saint Laurent at the top for the first time?

Featured photo: © Miu Miu