Dior Couture has just appointed two Thai actresses, themselves representatives of the T-pop craze, as global ambassadors. The duo, composed of Sirilak Kwong and Kornnaphat Sethratanapong, was also the big winner in terms of influence at Paris Fashion Week Spring/Summer 2026.
The Thai wave is stronger than the K-pop wave.
At least, that’s what emerges from a report by Karla Otto, Lefty, and CTZAR, which praises two local celebrities with international appeal: Sirilak Kwong and Kornnaphat Sethratanapong.
It is precisely these two actresses, aged 30 and 23 respectively, who have distinguished themselves in romantic series—the famous dramas—that Dior has just catapulted to global ambassadors.
Thai Drama Queens
Sirilak Kwong and Kornnaphat Sethratanapong, better known by their nicknames Lingling and Orm, are the new global ambassadors for the LVMH group’s fashion house.
The duo, nicknamed LingOrm, gained fame through series such as The Secret of Us and Only You. They have thus established themselves as the spearhead of a rapidly developing genre, Girls Love (or GL).
According to the Karla Otto, Lefty, and SCZAR report, the two young women have even surpassed the famous representatives of Hallyu (the South Korean wave) and its K-pop stars in terms of engagement and media value, which the luxury industry had become completely enamored with since the post-Covid era, with BTS and BLACKPINK as its standard-bearers.
During the last Paris Fashion Week, the duo clearly dominated the media scene. Orm took the lead with $23.5 million in EMV, followed by Lingling, who generated $21.5 million in EMV.
Well-honed cosmopolitanism
Like Lisa, one of the star members of the South Korean group BLACKPINK—herself of Thai origin—Thai celebrities seem to be adopting one of the recipes for success behind the internationalization of the Hallyu wave: recruiting multilingual personalities capable of speaking to as many cultures as possible, particularly Asian ones.
For example, Lingling, born in Hong Kong to a Chinese father and Thai mother, is fluent in four languages: Cantonese, Mandarin, English, and Thai. After starting out in the world of beauty pageants, she was discovered by Channel 3 and has built a solid career in the entertainment world. At the same time, she is known for being the founder and CEO of the lifestyle brand Always Wonder and for having been an ambassador for other brands such as Hera.
For her part, Orm is a nepo baby. More specifically, she is the daughter of actress Koy Narumon Phongsuphap. She made her debut in 2019 in the series Hotel Stars and has appeared in several Thai dramas, including Game of Outlaws. She is also the creator of her own fashion brand, Keep Silent.
The two young women made their first appearance at a Dior fashion show last March before returning, under the leadership of Jonathan Anderson—the newly appointed creative director of the fashion house—in October.
The duo is set to star in a new drama produced by Channel 3, adapted from the novel “Wad Fun Wan Wiwa.”
Dior was one of the first French luxury houses to capitalize on the rise of the Thai wave (T-pop). The first step was taken in 2023 with the recruitment of actors Nattawin Wattanagitiphat, alias Apo, and Phakphum Romsaithong, known as Mile, as male ambassadors. That same year, Italian fashion house Gucci followed suit with Davika Hoorne as its first Thai ambassador.
Read also > Gucci chooses Davika Hoorne as its first Thai ambassador
Featured photo: © Dior
