Morgan Stanley gives Kering and LVMH a boost on the stock market

By raising its recommendation ratings for the two French luxury groups, the American bank has caused their share prices to rise. Morgan Stanley refers to a “creative shock” for both companies, while highlighting the welcome arrival of Luca de Meo as CEO of Kering.

The Tarpeian Rock is close to the Capitol, as they say.

But for Kering shares, it is the Capitol that is currently close to the Tarpeian Rock…

Energetic changes

And the energetic changes made in recent months, particularly in terms of its organizational structure (appointments of new creative directors at Gucci (Demna) and Bottega Veneta (Louise Trotter), and a new group CEO, Luca de Meo, who arrived in mid-September), have revived investor confidence in the luxury group.

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Read also > Demna boosts Gucci sales

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