On August 6, Christian Dior Couture opened a new four-story flagship store in New York. Called “House Of Dior New York,” the establishment, located a few meters from where the founding couturier set up his American subsidiary in 1948, also features the first Dior spa in the United States.
Until now, Dior has offered its spas in partner hotels belonging to the LVMH group or outside it (Cheval Blanc, Plaza Athénée, etc.) and even in luxury trains operated by Belmond (Royal Scotsman, Eastern & Oriental Express), but never before in a boutique. House of Dior New York has done just that.
In the midst of a revival with the arrival of Jonathan Anderson as artistic director of the men’s, women’s and haute couture collections, as well as Nina Christen as head of footwear design, the House of Dior is following in the footsteps of Tiffany & Co’s Landmark, inaugurated by the LVMH group a stone’s throw away in April 2023.
In the heart of Manhattan, at the intersection of 57th Street, House of Dior New York presents “an immersive celebration of Parisian art de vivre, tailored to the energy of the city that never sleeps.”
For the jewel in the LVMH group’s crown, it is as much about reinforcing the brand’s desirability as it is about unveiling a new store concept that takes greater account of its customers’ well-being.
Eden in New York
Like any self-respecting flagship store or “flagship boutique,” the establishment showcases all of the House of Dior’s product universes. The House of Dior New York presents the women’s and men’s ready-to-wear collections, leather goods, jewelry, perfumes, and Dior Maison. The boutique is also the first to offer a line of upcycled products made from fabric scraps called Bee Dior, with the image of the bee evoking the little hands so dear to Christian Dior.
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
To continue reading this article, subscribe or log in to your account
Read also > Louis Vuitton moors its “ocean liner” in Shanghai
Featured photo: © Dior
