Hotels, wellness, spa… On June 5, 2025, Europe’s premier event for professionals in these sectors will take place at the Four Seasons George V hotel. For this 17th edition, the show will focus on the theme “True luxury is the freedom to choose”.
While the tourism industry fully recovered from the health crisis in 2024, with 1.4 billion international tourists travelling – according to UN Tourism – the sector is set to grow by a further +3 to +5% in 2025, thanks in particular to accelerated growth in Asia-Pacific. And many tourists are looking for wellness experiences, a priority for 8 out of 10 customers according to a study published by the Accor Group.
Industry experts and conferences on trends and issues
Industry professionals will be meeting on June 5, from 10:30 a.m. to 6:45 p.m., at the Four Seasons George V, to discuss the latest trends and issues in the field, at the Four Seasons George V for the 17th Hotel & Spa Forum.
This year’s theme is “True luxury is the freedom to choose”. A unifying theme to address the new needs of the hotel and wellness sector, at a time when personalization is more than ever at the heart of concerns. During conferences and presentation sessions, a panel of international experts will share their vision of this fast-changing world, and present the trends and challenges ahead.
Among them, Mr. François Delahaye (Chief Operating Officer, Dorchester Collection, Paris) will be the guest of honor. Other prominent industry figures include Roger Allen (CEO, RLA Global Group, UK), Egle Ruksenaite (architect and founder of e-77 Hotel & Spa Development, Lithuania), Tim-Martin Weber (Managing Director, Appenzeller Huus Hotels AG, Switzerland), Caspar C. Wesener (Director, Hotel Brenners Park-Hotel & Spa, Germany) and Özgür Cengiz (Global Head of Wellness Development, Gurok Tourism Group, Turkey).
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Several sub-themes will be addressed, such as “Trends and innovations in the hospitality sector: demystifying preconceived ideas”; “Global data and trends: unlocking financial success”; “The Wellness Hotel of the day after tomorrow: where luxury becomes invisible”; “The ecological transition, the new wellness challenge”; or “Conscious choices: the paradigm shift of luxury travelers”.
The event is also an opportunity to make contact with brands and forge links for future partnerships during networking breaks. Round tables, networking opportunities and the presentation of the Red, Blue and Black Diamond awards (which recognize men and women in the wellness industry each year) will also be on offer.
Reservations are required for the show. Further information is available on the Forum Hotel & Spa website.
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Featured photo : © Unsplash
