-9.2% of activities for hotels, tourist residences and holiday villages, -15 to -20% of summer attendance in traditional restaurants… The summer of 2025 does not seem to have been as beneficial as it should have been in the French industry? of hotels and restaurants. Focus on these declining results and the significant divides between regions.
Declining purchasing power, rising production costs, higher prices in restaurants, falling activity in large cities: the hotel and restaurant sector is facing many difficulties, impacting the summer season so eagerly awaited by the profession.
Fracture between city and province in the hotel sector
“Morose”. It is in these terms that the consulting firm MKG Consulting, in a report published at the end of August, described the hotel market this summer in France. The activity of hotels, tourist residences and holiday villages decreased by 9.2% compared to the summer season of 2024, a year marked by strong performances related to the Olympic Games.
In large cities, activity has drastically dropped, once again impacted by the comparison with an exceptional calendar last year: -10% in Lyon, -6% in Marseille, -27% in Lille. Paris and the Ile-de-France have not returned to their pre-Olympic level, with a decrease in attendance of -1.2% and 1.7%, respectively. Nice and Cannes, jewels in the crown of the Côte d’Azur, have nevertheless posted increases of 6 and 20% in two years.
The Normandy and Breton regions recorded a RevPAR (revenue per available room) up 8.5% and 10% still according to the firm. The coasts, on the other hand, generated a 5% increase in RevPAR and the mountain 7.5%. MKG has observed an increase in attendance at secondary destinations – rural areas, medium-sized cities and South-East – which are more attractive to leisure clientele seeking better value for money.
Catering: promote home-made and regain a comfortable cash flow
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