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The Clair by Rebag report tells us more about the most desirable brands for resale, led by three French luxury brands.
Rebag is one of the fastest growing retailers in the U.S., having become one of the leaders in luxury resale.
It has just unveiled the third edition of its Clair Report, which examines the value of luxury brands in the resale market.
The report uses data extracted from Clair, Rebag’s intelligent technology that uses millions of data points to determine the resale value of designer items.
“Consumer buying trends have changed dramatically over the past year,” believes Charles Gorra, CEO and founder of Rebag. “We hope these insights will continue to bring transparency to the luxury market as a whole, extend the product lifecycle and create more circularity.”
The blue chips
For the second year in a row, Hermès, Louis Vuitton and Chanel retain their positions as the top three labels thanks to their historical legacies and control over pricing and inventory.
Hermès handbags remain at the top of the list, retaining an average of 103% of their retail value. Louis Vuitton follows with 92%, a 12 percentage point gain from 2021. Chanel finishes the podium with a 12% increase from 75% to 87% average value retention.
This 2022 saw average retention values for Italian brands, Gucci, Bottega Veneta, Prada and Fendi, increase significantly.
Interest in Gucci second-hand items increased by 10%, from 59% to 69%. This was due in part to the release of the House of Gucci movie and the Harry Styles partnership collection. Bottega Veneta, with Daniel Lee stepping down as creative director at the end of 2021, also saw a 10% increase, from 50% in 2021 to 60% in 2022. Prada had another amazing year with an 11% increase from 46% to 57%, thanks to the release of its limited collaboration with Cassius Hirst and its critically acclaimed men’s collection in Milan. Fendi saw a 10% increase from 43% to 53%, explained in part by its high-profile collaboration with Versace.
The watch market
On the watch side, the market continues to grow in 2022, but early signs are that it may stabilize.
At the retail level, Rolex is up 30%, from 82% to 113% of retail value. With new models needing to wait on a waiting list, second hand is an option for anyone wishing to buy a model from the brand. Hublot, meanwhile, increased by 11%, from 53% to 64% of the retained retail value, and Breitling increased by 5%, from 50% to 55%.
Read also > New trends in the second-hand watch market
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The Clair by Rebag report tells us more about the most desirable brands for resale, led by three French luxury brands.
Rebag is one of the fastest growing retailers in the U.S., having become one of the leaders in luxury resale.
It has just unveiled the third edition of its Clair Report, which examines the value of luxury brands in the resale market.
The report uses data extracted from Clair, Rebag’s intelligent technology that uses millions of data points to determine the resale value of designer items.
“Consumer buying trends have changed dramatically over the past year,” believes Charles Gorra, CEO and founder of Rebag. “We hope these insights will continue to bring transparency to the luxury market as a whole, extend the product lifecycle and create more circularity.”
The blue chips
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The Clair by Rebag report tells us more about the most desirable brands for resale, led by three French luxury brands.
Rebag is one of the fastest growing retailers in the U.S., having become one of the leaders in luxury resale.
It has just unveiled the third edition of its Clair Report, which examines the value of luxury brands in the resale market.
The report uses data extracted from Clair, Rebag’s intelligent technology that uses millions of data points to determine the resale value of designer items.
“Consumer buying trends have changed dramatically over the past year,” believes Charles Gorra, CEO and founder of Rebag. “We hope these insights will continue to bring transparency to the luxury market as a whole, extend the product lifecycle and create more circularity.”
The blue chips
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