ArtyA Geneve

Watches & Wonders: ArtyA unveils its Purity Wavy HMS Mirror, the first watch with a mirror caseback

The Purity Wavy HMS Mirror is ArtyA’s new limited edition timepiece, previewed at the Watches & Wonders exhibition. This model is the first from the Geneva-based Haute Horlogerie brand to feature a mirror caseback. It also incorporates a new caliber, the Stairway To Heaven HMS.

 

This is a release that will make waves.

 

Purity, ArtyA’s flagship line, launched in 2021, now welcomes a new avant-garde watchmaking creation, in a limited edition of 99 pieces.

 

After taking its first steps at the Watches & Wonders Fair in 2024 with the Purity Stairway to Heaven to mark its 15th anniversary, the independent Geneva-based brand unveils the Purity Wavy HMS Mirror.

 

True to the quest for purity that is specific to the Purity line, this new model goes even further in the effects of transparency, a true signature of the watchmaking company founded in 2009 by the artist and designer Yvan Arpa.

 

Designed by Jérémie Arpa, son of Yvan Arpa, its fluid and organic “Wavy” look is reminiscent of the powerful movement of waves on the ocean.

 

An avant-garde Wavy case

 

The lightness and comfort of titanium, the refined opacity of the mirror back… Such could be the summary of this new watchmaking creation that is the Purity Wavy HMS Mirror, which combines the perfect alliance of design and comfort.

 

A real turning point in the history of Wavy watches, this new timepiece is the first to feature a 40 mm grade 5 titanium case. This material, renowned for its lightness and strength, offers unparalleled comfort while guaranteeing unfailing robustness. Its transparent DLC treatment makes it even more resistant to scratches, shocks and fingerprints.

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Read also > [INTERVIEW] Between passion and provocation, Yvan Arpa is shaking up the world of Swiss watchmaking

 

Featured photo:  © ArtyA

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
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