Valentino goes virtual with Farfetch

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Valentino is the first luxury House to test the extremely sophisticated second-generation virtual fitting application developed by Wanna, a subsidiary of the Farfetch platform.

 

When you buy a garment online, it’s hard to imagine whether it’s going to fit. And the verdict upon receipt is not always up to scratch.

lees verder

 

But in luxury ready-to-wear, it’s even more crucial to avoid associating your name with a disappointing experience.

 

That’s why Valentino was the first luxury fashion house to launch a pilot virtual fitting experience with the VTO (Virtual Try-On) demonstration application, also known as Wanna Wear, from the company Wanna. An augmented reality (AR) technology company owned by the Farfetch platform.

 

Immersive, interactive experience

 

VTO offers a digital experience that allows customers to visualize a personalized fitting of clothes, helping to overcome the limitations of online shopping” with “a more immersive and interactive experience“, explains Wanna. “Thanks to this tool, users can try on different styles and colors, to make their choice with complete confidence, according to their preferences and style.”

 

 

As part of the Valentino-Wanna experience, customers can try on “for real” a selection of menswear from the Valentino Urban Flows Fall 2023 collection. But also, more surprisingly, the ValenTie, from the Black Tie autumn-winter 2023/2024 collection, sold as exclusive access on the Valentino website.

 

Second-generation technology

 

With Wanna Wear, Valentino is not taking the risk of another kind of pitfall: that of wiping the slate clean with an overly immature solution. VTO’s experience is based on “second-generation technology for luxury brands, designed exclusively for e-commerce”. Its algorithms enable “a high level of realism for both textures and materials“.

 

 

Thanks to this advanced level of virtual fitting, Wanna CEO Sergey Arkhangelskiy hopes to “support customers in their informed purchasing decisions and increase their confidence in products“.

 

Free download

 

Another plus of the Wanna Wear app, which can be downloaded free of charge from the App Store, is that you don’t have to be a geek to use it. “Simply use your camera in back mode to get a full view of the virtual outfit in the mirror, and the camera in selfie mode to observe every detail of the clothes at your leisure“, says Wanna. says Wanna. The use of selfie mode, which everyone is now comfortable with, also improves the accuracy of fitting technologies.

 

Child’s play. And that should please men who are less inclined to spend time in a fitting room in real life than their female companions!

 

Read also >Valentino: A 2022 powered by its retail network

Featured photo : © Valentino[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Valentino is the first luxury House to test the extremely sophisticated second-generation virtual fitting application developed by Wanna, a subsidiary of the Farfetch platform.

 

 

When you buy a garment online, it’s hard to imagine whether it’s going to fit. And the verdict upon receipt is not always up to scratch.

 

But in luxury ready-to-wear, it’s even more crucial to avoid associating your name with a disappointing experience.

 

That’s why Valentino was the first luxury fashion house to launch a pilot virtual fitting experience with the VTO (Virtual Try-On) demonstration application, also known as Wanna Wear, from the company Wanna. An augmented reality (AR) technology company owned by the Farfetch platform.

 

Immersive, interactive experience

 

VTO offers a digital experience that allows customers to visualize a personalized fitting of clothes, helping to overcome the limitations of online shopping” with “a more immersive and interactive experience“, explains Wanna. “Thanks to this tool, users can try on different styles and colors, to make their choice with complete confidence, according to their preferences and style.”

 

 

As part of the Valentino-Wanna experience, customers can try on “for real” a selection of menswear from the Valentino Urban Flows Fall 2023 collection. But also, more surprisingly, the ValenTie, from the Black Tie autumn-winter 2023/2024 collection, sold as exclusive access on the Valentino website.

 

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Valentino is the first luxury House to test the extremely sophisticated second-generation virtual fitting application developed by Wanna, a subsidiary of the Farfetch platform.

 

When you buy a garment online, it’s hard to imagine whether it’s going to fit. And the verdict upon receipt is not always up to scratch.

 

But in luxury ready-to-wear, it’s even more crucial to avoid associating your name with a disappointing experience.

 

That’s why Valentino was the first luxury fashion house to launch a pilot virtual fitting experience with the VTO (Virtual Try-On) demonstration application, also known as Wanna Wear, from the company Wanna. An augmented reality (AR) technology company owned by the Farfetch platform.

 

Immersive, interactive experience

 

VTO offers a digital experience that allows customers to visualize a personalized fitting of clothes, helping to overcome the limitations of online shopping” with “a more immersive and interactive experience“, explains Wanna. “Thanks to this tool, users can try on different styles and colors, to make their choice with complete confidence, according to their preferences and style.”

 

 

As part of the Valentino-Wanna experience, customers can try on “for real” a selection of menswear from the Valentino Urban Flows Fall 2023 collection. But also, more surprisingly, the ValenTie, from the Black Tie autumn-winter 2023/2024 collection, sold as exclusive access on the Valentino website.

 

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Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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