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BMW registers for the third year in a row as the top seller of luxury cars in the United States, followed by Tesla.
According to Automotive News magazine, BMW was the top brand by sales volume in the U.S. in 2021 for the third year in a row, with 336,644 units. Following in the rankings was Tesla with 313,400 units in the United States. Globally, Tesla sold 936,172 units in 2021 (up 87.4% from 2020). The latter was able to surpass all other premium/luxury brands, such as Lexus (304,475 units sold), Mercedes-Benz (276,102 units sold) or even Audi (196,038 units sold), thanks to strong production and sales growth.
Due to very strong demand and the upcoming start of production in Texas, Tesla should continue to grow rapidly. Overall, about 2.2 million premium/luxury vehicles were sold in 2021 in the U.S. (about 14.7 percent of the total.)
According to a Bloomberg report, BMW is trying to combat the automotive industry’s chip shortage and is doing a better job of it than its rivals. In fact, the automaker reported a 21 percent increase in car sales, while Mercedes grew less than 1 percent.
The automotive sector has been plagued by semiconductor shortages since the start of the global pandemic. According to the report, BMW’s performance in 2021 was helped by the company’s decision to maintain its semiconductor orders. The report quotes Pieter Nota, a member of BMW’s board of directors, as saying that the chip shortage will continue over the next few months and may not ease until later this year. The report also said Toyota surpassed General Motors to become the top seller in the U.S. because it was able to adapt to the setback.
A rise in demand for electric vehicles
BMW also expects demand to rise after the launch of the iX electric sedan this year, according to Bloomberg. This model will compete with Tesla cars and tap into the growing electric vehicle market. Nota also said that demand for electric vehicles is growing rapidly and that BMW aims to sell 2,00,000 electric vehicles in 2022, up from 1,00,000 e-vehicles sold in 2021.
In companies such as Volkswagen and Porsche, the demand for electric vehicles has seen an increase in 2021. As an example, Porsche’s Taycan model doubled its electric vehicle sales in 2021, the report added. The premium/luxury segment is experiencing an even greater disruption than the general automotive market, as electrification is progressing faster in the high-end portion of the market.
Read also > BMW XM: THE MOST POWERFUL BMW M IN ITS CLASS
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BMW registers for the third year in a row as the top seller of luxury cars in the United States, followed by Tesla.
According to Automotive News magazine, BMW was the top brand by sales volume in the U.S. in 2021 for the third year in a row, with 336,644 units. Following in the rankings was Tesla with 313,400 units in the United States. Globally, Tesla sold 936,172 units in 2021 (up 87.4% from 2020). The latter was able to surpass all other premium/luxury brands, such as Lexus (304,475 units sold), Mercedes-Benz (276,102 units sold) or even Audi (196,038 units sold), thanks to strong production and sales growth.
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BMW registers for the third year in a row as the top seller of luxury cars in the United States, followed by Tesla.
According to Automotive News magazine, BMW was the top brand by sales volume in the U.S. in 2021 for the third year in a row, with 336,644 units. Following in the rankings was Tesla with 313,400 units in the United States. Globally, Tesla sold 936,172 units in 2021 (up 87.4% from 2020). The latter was able to surpass all other premium/luxury brands, such as Lexus (304,475 units sold), Mercedes-Benz (276,102 units sold) or even Audi (196,038 units sold), thanks to strong production and sales growth.
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