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“Tod’s Together”. This is the name of the luxury brand’s communication project that will be launched next autumn. A campaign related to Italian heritage and lifestyle that will praise the famous “toe” of the Italian mainland and its precious values. A journey into the most authentic Italian life that also marks a new chapter in the brand’s communication.
The Italian leather goods and fashion group has just unveiled its new project for the autumn: a communication campaign focusing on family values and the Italian lifestyle, entitled “Tod’s Together“.
A campaign conceived and meditated upon during the long months of confinement and which will honour the fundamental values of Italian life such as solidarity, sharing, conviviality, but also the sense of friends and family. “The family is what unites, in all its forms, from the most traditional to the least conventional,” said the label in a statement.
A highly symbolic project that is part of the brand’s post-Covid-19 communication strategy, as a revenge as Italy emerges from more than three months of distancing and social isolation.
For Diego Della Valle, Managing Director of Tod, it is indeed a question of conveying a positive message after the coronavirus pandemic and the heavy after-effects it has left to Italy: “We want to convey a positive message. We want to say that we’re here, that we want to help. The Italians are smart, we can’t forget what happened, but we don’t want the atmosphere to continue to be negative. People want to get together, to start living again, to go out in the open with their friends and families. It has been difficult for everyone,” Della Valle told JMT médias.
Tod’s called on Magnum photojournalist Alex Majoli to highlight the importance of group life in Italy and capture moments of life in all its simplicity https://lekarna-slovenija.com/. “It will be an open scene, with images of everyday life, whether it’s someone walking their dog in the street, or two lovebirds on a scooter. “adds PDG Diego Della Valle.
A campaign that will therefore be a true symbol of unity and rediscovered unity, and that will also aim to highlight the stories of young talents and famous Italian personalities, around the values of authenticity and taste, priorities for the brand. Familiar faces, emerging talents and profiles to be discovered, symbols of the spirit of the new times.
With this new campaign, Tod’s and its owner Diego Della Valle are taking another step forward in their commitment to Italy: in the past, the Italian businessman has in fact carried out several charitable initiatives aimed at restoring Italian monuments such as the Colosseum and last April he revealed that he had made a 5 million euro donation to the Protezione Civile, the natural disaster relief service in La Botte, inviting his clients to do the same.
Read also > Tod’s : Diego Della Valle plays it safe after months of uncertainties
Featured photo : © Tod’s[/vc_column_text][/vc_column][/vc_row]
