The surge in the price of gold impacts the watchmaking and jewelry market

A safe haven, gold broke records again in March, benefiting from an uncertain geopolitical context and increased investor mistrust of the dollar and Donald Trump’s changing policy. French jewelry and watchmaking companies are considering replacing it with other materials.

 

Gold has never been so expensive. This safe haven material thrives in an uncertain environment. And in this area, it is currently being served, both by the macroeconomic and geopolitical context…

 

On March 13, the gold ounce broke a new record, exceeding the $3,000 mark before ending at $2,986, a rise of 1.68%. The reason for this was Donald Trump’s announcement on the same day that he intended to impose a 200% tax on champagne, wine and other spirits from the European Union (EU) if the EU did not abandon its own plan to tax American whiskey at 50%. In the following days, gold rose further before falling back slightly on March 21 and 24. Over five days, on March 24 at around 5 p.m., gold was up 3.35%.

 

High tariffs, soaring gold prices

 

“The equation remains simple for gold: the higher the customs duties, the greater the uncertainty and the stronger the demand,“ Stephen Innes, analyst at SPI AM, told AFP.

To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.

Read also > Swiss watch exports fall again in February

 

Featured photo: © Ruan Richard/Unsplash+

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
Luxus Magazine Automne/Hiver 2024

Luxus Magazine N°9

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter