The Fashion & Luxury sector redefines its strategic objectives until 2027
On the occasion of the Made in France Première Vision trade show, the Comité Stratégique de Filière (CSF) for Fashion and Luxury signed a second-generation contract with the ministers of culture and industry for the period 2023-2027. Here is a look at the contract’s main strategic directions.
A sector that testifies to its dynamism and the good cohesion of its players. On Wednesday, March 29, the Comité Stratégique de Filière (CSF) Mode et Luxe, chaired by Guillaume de Seynes (Hermès), signed the second generation of the committee’s contract with Rima Abdul-Malak, Minister of Culture, and Roland Lescure, Minister Delegate for Industry.
Gathered at the Made in France trade show, held at the Carreau du Temple in Paris on March 29 and 30, the ministers praised the commitment of the CSF Fashion and Luxury and all stakeholders. “Few industries in France are as organized as you are, with major players who ensure that small ones can emerge”, said Roland Lescure.
The Fashion and Luxury sector is one of the first to carry this second generation of contract. In January 2019, the CSF had already signed a first strategic agreement with Bruno Le Maire, Minister of Economy and Finance and Franck Riester, Minister of Culture.
“This new contract is not a revolution, but the continuation of the previous contract in its ambitions and objectives, and especially its collective effort”, Frédérique Gérardin, the CSF Fashion and Luxury’s general delegate, explained to FashionNetwork. “Above all, this contract brings a new impetus, with new ministers involved and new personalities who have emerged on the side of the industry. We are facing challenges that are part of the long term.”
Twelve objectives in four main areas are set by the contract, which will cover the period 2023-2027, resulting from a co-construction between the ministries of culture and industry and the CSF Fashion and Luxury.
“These measures are concrete and pragmatic levers to develop and support our sectors in an environmentally sustainable framework”, said CSF President Guillaume de Seynes.
Training and attractiveness of technical professions
The first part of the contract deals with training. The Fashion and Luxury sector seeks to fill more than 10,000 technical positions throughout the country each year. The CSF therefore wants to promote the attractiveness of positions through new communication campaigns, including “With the industry, we have a future to make”. The initiative, launched by the OPCO 2i, is budgeted at around 250,000 euros.
The preservation, transmission and perpetuation of know-how is another lever of this axis. The sector contract wishes to experiment with a “fixed price” approach to better deal with the retirement of know-how trainers. Today, these are experts who are considered to be the keys to success. It is also a question of establishing training plans within the sector and between sectors, taking into account the challenges of digital technology and sustainable development. A budget of 300,000 euros has been set until next June.
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