Electric vehicle manufacturer Tesla is going through a major crisis, marked by a spectacular fall in its share price and declining sales in its main markets. As the brand struggles to maintain its leadership in the face of growing competition, Elon Musk is getting Donald Trump’s backing to try and turn things around.
Tesla and its leader Elon Musk continue to face a series of obstacles : the crisis facing the group could mark a turning point in the automaker’s history, with considerable stakes for its short- and medium-term future. Will it be a short-lived crisis or the end of the carmaker ?
A sharp fall on the stock market and declining sales in key markets
The last few days for Tesla have been marked by a collapse in its share price and a significant drop in sales in its key markets. On March 10, the brand’s shares tumbled by over 15% on Wall Street, reaching $222.15, its worst performance since 2020.
This dizzying fall comes after several months of economic difficulties, and is part of a general decline in Wall Street technology stocks. Tesla has seen its market capitalization halved in just three months, losing around $850 billion in value since last December, when its shares peaked at $488.54.
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