Tariffs imposed by the Trump administration are having a considerable impact on the wine and spirits industry, one of the most sensitive to US trade policies. As the administration implements restrictive measures, producers of wine, spirits, and other alcohols find themselves forced to adapt their business strategies.
Producers around the world, whether Mexican, American, Italian or French, are all affected by US tariffs. Companies, particularly those whose exports depend on US markets, are being forced to rethink their business strategies, notably by expanding production locally in the USA or diversifying into other markets.
Europe in the firing line
Faced with these 25% tariffs imposed on imports from regions such as Mexico, Canada and the European Union, some spirits companies, like Campari, are considering reorganizing their production strategies.
The Italian group has expressed its intention to evaluate the possibility of expanding production in the United States. According to CEO Simon Hunt, this expansion is intended to mitigate the impact of the new taxes while preserving the integrity of its brand portfolio. However, the company must also manage moderate sales growth and stagnating operating margins, despite a slight increase in sales in 2024.
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