31 July 2024 Paris 2024: media success and increased visibility As the Paris 2024 Olympic and Paralympic Games are in full swing, the sporting event is capturing much
21 June 2024 [Luxus Magazine] WIBA Awards 2024: Turkish chef and restaurateur Burak Ozdemir wins the Grand Prix de l’Influenceur at Cannes The WIBA Awards recognize the most influential personalities on social networks. This glamorous annual event took place in
31 May 2024 China: government tightens the screws on influencers promoting an “extravagant lifestyle” Since April, the Chinese government has been cracking down on influencers who promote vulgar or inappropriate content on
27 May 2024 Young people trust influencers less Recent YPulse studies show that the younger generation is less sensitive to mega-influencers than in the past. But
23 April 2024 TikTok Shop enters the luxury second-hand market in the UK Threatened with a ban in the US and in the crosshairs of European authorities, the Chinese social network
19 April 2024 [CHRONICLE] How can luxury brands combat dupes? “The dupe, this new anti-crisis consumer habit observable on social networks, is not without complicating the fight against
15 March 2024 [CHRONICLE] Luxury & Technology legal issues – episode 4: The e-reputation of luxury brands E-reputation, or cyber-reputation, is the online reputation of a person or company. It was born in the Web
15 February 2024 Dior: a bag that disrupts geopolitics in Northeast Asia The reception of a luxury handbag by South Korean First Lady Kim Keon Hee is shaking up the
8 February 2024 Chanel wins trademark infringement case against resale platform What Goes Around Comes Around Chanel has succeeded in having What Goes Around Comes Around, a platform specializing in the sale of second-hand
23 January 2024 Balenciaga: Kim Kardashian named ambassador After a break in their relationship, linked to the scandal of a seedy advertisement, Kim Kardashian becomes the