[CHRONICLE] The new challenges of luxury in a changing world: Chinese slowdown, strategic errors and new adaptations
[INTERVIEW] “Luxury companies often want to go digital but don’t want to turn everything upside down” – Marion Scala (Micropole)
20 June 2024 Kantar BrandZ Top100 2024 : Louis Vuitton, Hermès and Chanel, leading luxury brands Louis Vuitton is once again the leading luxury brand, ahead of Hermès and Chanel, in the 2024 edition