branding
Since the early 2000s, the Champs-Elysées has undergone a veritable metamorphosis. Traditional cinemas and boutiques are gradually giving
The boom in connected watches has not escaped the attention of luxury brands, who are banking on a
America’s oldest department store chain, Lord & Taylor, is preparing to rise from the ashes. Four years after
Today, we look at a crucial question: do luxury brands, with their ever-increasing collaborations, nurture subcultures, or do
New general management, expanded product range, new materials, new store locations and renovations in the United States… Baccarat
Jacques Doucet, the great couturier of the Belle Époque, but also collector, patron and French skipper, sees his
A history buff, Alexander McQueen has always nurtured a certain fascination for the macabre and bizarre. One of
While the historic luxury brands continue to dominate the Lyst ranking of the 20 most popular brands on
Luxury goods companies, particularly French ones, once again make headway in Interbrand’s 25th ranking of the world’s 100
Launching this September, the new whisky launched by Texas star Beyoncé, under the wing of Moët Hennessy (LVMH),
