[Luxus+ Magazine] Tag Heuer collaborates with Super Mario on a connected watch

Luxury watchmaker Tag Heuer has announced its partnership with international video game mascot Mario for the design of a connected watch.


Nintendo’s most famous character stars in the latest collaboration from the Tag Heuer watchmaker. The Italian plumber with a moustache first appeared in 1981 in the game Donkey Kong.


Mario quickly became the biggest star of platform games and his first dedicated game was released in 1985, originally designed by Japanese Shigeru Miyamoto to be the sequel to Donkey Kong. Today, its success is no longer in question, and Tag Heuer has understood this.



The Swiss watchmaker, which belongs to the LVMH group, has thus revealed the fruit of this surprising collaboration. This exclusive watch is inspired by the Super Mario game series, which has sold more than 330 million copies worldwide, one of the biggest successes in video games.



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Une publication partagée par TAG Heuer (@tagheuer)



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Featured photo : © Press


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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