While the MCH Group plans to overhaul the former Baselworld, particularly in terms of its format, the specialized website WatchPro indicated that dates in April 2021 were blocked at the Palais de Beaulieu in Lausanne for the organization of its new watch fair that could be called “Swiss Watch Week”. An information denied last Tuesday by the Swiss company.
A certainty remains for the moment, MCH Group has registered the brand “Swiss Watch Week” with the Federal Institute of Intellectual Property (IPI) and blocked dates at the Palais de Beaulieu in Lausanne so that the event can be launched at the same time as Watches & Wonders Geneva, in early April.
As a reminder, faced with the defection of the major watch brands announced in April, MCH unveiled in early May the end of Baselworld – initially postponed to January 2021 because of the spread of the coronavirus – and the development of a new concept for the watchmaking and jeweler.
This announcement followed that of Rolex, Tudor, Patek Philippe, Hublot, Zenith, Tag Heuer, Bulgari, Chopard and Chanel who decided to withdraw from Baselworld and exhibit their new products in Geneva.
The organizers said that “the 2019 edition of Baselworld was the last” to be held in this form.
In any event, on Tuesday evening, MCH published a reaction in which it qualified the information from the WatchPro platform as “not very serious dissemination of rumors“. The date and location of the future watch fair have not yet been determined, but from the current point of view, it can be excluded that it will take place in Lausanne, according to MCH.
And even if the Swiss Watch Week 2021 event were to be held, it would still be of a much smaller scale than Baselworld, with around 150 exhibitors against 1,500 usually, including watches, jewelry and equipment, according to WatchPro
Featured photo : © Baselworld