Swiss watch exports fall again in February

After the rebound in January, Swiss watch exports fell again in February, against the backdrop of a downturn in the United States and Japan.

 

The rebound in January (+4.1%) of Swiss watch exports, driven by the American and Japanese markets, did not last. After four consecutive months of decline, it offered only brief hope…

 

According to the Federation of the Swiss Watch Industry (FH), international sales of Swiss timepieces fell sharply again in February (-8.2% to 1.8 billion Swiss francs), “despite a favorable base effect”, against the backdrop of a downturn in the United States and Japan.

 

Over the first two months of the year, the decline in value was 2.4%.

 

Fall in the United States and Japan

 

The United States, the leading foreign market for Swiss watchmaking, thus fell by 6.7% to 340.3 million Swiss francs. However, they had recovered strongly (+16.2%) in January after the slight decline in December 2024 (-1%), which followed six months of uninterrupted growth.

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Read also > Swiss watch exports return to growth in January

 

Featured photo: © Rolex

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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