Swatch Group underperformed in the first half of the year

The Swiss group, which owns brands such as Swatch, Blancpain, Omega, Longines, and Tissot, reported results below analysts’ expectations, with an 88% drop in net income, weighed down by the Chinese market. However, Swatch expects an improvement in the latter. This hope is corroborated by the latest June statistics on Swiss watch exports worldwide.

 

While Swiss watch exports continued to decline in June by 5.6% to 2.2 billion Swiss francs, according to the Federation of the Swiss Watch Industry (FH), the Swiss group Swatch has just unveiled a sharp decline in the first half of 2025, weighed down by China and the strength of the Swiss franc.

 

After a 2024 financial year that was already in sharp decline, the owner of the eponymous affordable brand, as well as more upmarket brands such as Blancpain, Omega, Longines, and Tissot, has thus posted results below analysts’ expectations.

 

Net profit plummets

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Read also > Swiss watchmaking: exports fall again in May

 

Featured photo: © Blancpain

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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