Stella McCartney : sequin gets a lasting glow

Committed since the beginning to finding alternatives to synthetic and animal materials, the British designer innovates once again with a biodegradable sequin, the result of a collaboration with the start-up Radiant Matter.

 

After biodegradable denim and bags in which PVC has been replaced by a fungus – Mycelium – Stella McCartney, at the forefront of sustainable R&D, is tackling sequin, that essential ornament for catwalks and social evenings.

 

 

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Une publication partagée par Stella McCartney (@stellamccartney)

 

A material that is not usually very eco-friendly. These tiny glittering discs are all too often made from polyester (Mylar) or vinyl (PVC) films. All these stylistic elements pollute the oceans for centuries in the form of microplastics.

 

According to an Oxfam study (2019) cited by the designer, “every year for the holidays, British women buy 33 million sequined garments, of which 1.7 million end up in landfill after just 5 uses.”

 

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Featured photo : © Annie Leibovitz

Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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