Stella McCartney : sequin gets a lasting glow 


Committed since the beginning to finding alternatives to synthetic and animal materials, the British designer innovates once again with a biodegradable sequin, the result of a collaboration with the start-up Radiant Matter.
After biodegradable denim and bags in which PVC has been replaced by a fungus – Mycelium – Stella McCartney, at the forefront of sustainable R&D, is tackling sequin, that essential ornament for catwalks and social evenings.
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Une publication partagée par Stella McCartney (@stellamccartney)
A material that is not usually very eco-friendly. These tiny glittering discs are all too often made from polyester (Mylar) or vinyl (PVC) films. All these stylistic elements pollute the oceans for centuries in the form of microplastics.
According to an Oxfam study (2019) cited by the designer, “every year for the holidays, British women buy 33 million sequined garments, of which 1.7 million end up in landfill after just 5 uses.”
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Featured photo : © Annie Leibovitz
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[EN] VICTOR GOSSELIN IS A JOURNALIST SPECIALIZING IN LUXURY, HR, WEB3 AND RETAIL. HE PREVIOUSLY WORKED FOR MEDIA SUCH AS SPARKS IN THE EYES, WELCOME TO THE JUNGLE, LE JOURNAL DU LUXE AND TIME TO DISRUPT. A GRADUATE OF EIML PARIS, VICTOR HAS EXPERIENCED MORE THAN 7 YEARS IN THE LUXURY SECTOR BOTH IN RETAIL AND EDITORIAL. CULTIVATING A GREAT SENSIBILITY FOR THE FASHION & ACCESSORIES SEGMENT, HERITAGE TREASURES AND LONG FORMAT, HE LIKES TO ANALYZE LUXURY BRANDS AND PRODUCTS FROM AN ECONOMIC, SOCIOLOGICAL AND CULTURAL ANGLE TO UNFOLD NEW CONSUMPTION BEHAVIORS. BESIDES HIS JOURNALISTIC ACTIVITY, VICTOR ACCOMPANIES TECH STARTUPS AND LARGE GROUPS IN THEIR CONTENT PRODUCTION AND EDITORIAL STRATEGY. HE NOTABLY LAID THE FOUNDATIONS FOR FASHION & LUXURY TRENDY FEATURE ARTICLES AT HEURITECH AND WROTE THE TECH SPEECHES OF LIVI, INNOVATION INSIDER OF THE LVMH GROUP.************** [FR] Victor Gosselin est journaliste spécialiste des univers luxe, RH, tech et retail, passé par Sparks In The Eyes, Welcome To The Jungle, le Journal du luxe et Time To Disrupt. Diplômé de l’EIML Paris, il dispose de plus de 7 ans d’expérience dans le secteur du luxe aussi bien sur la partie retail que éditoriale. Cultivant une grande sensibilité pour le segment mode & accessoires, l’Asie, les trésors du patrimoine et le long format, il aime analyser les marques et produits de luxe sous l’angle économique, sociologique et culturel pour révéler de nouveaux comportements de consommation. En parallèle de son activité journalistique, Victor accompagne les startups tech et grands groupes dans leur production de contenu et leur stratégie éditoriale. Il a ainsi posé les bases des articles de fond tendanciels Mode & Luxe chez Heuritech ou encore rédigé les prises de parole tech de Livi, Innovation Insider du groupe LVMH.