Sporty & Rich is launching its beauty range

The American fashion brand with a sporty, vintage style launches its first cosmetics products. A logical extension of its territory of expression, while Sporty & Rich already offers an in-store experience combining style and well-being.


Sporty & Rich unveils a particularly rich 2023. After its two capsule collections with the hotel world – Cap Eden-Roc last summer and Bristol Paris this autumn – the American fashion and accessories company is announcing a range of beauty products.


There’s no doubt about it: the brand owned by the highly media-savvy Emily Oberg is well on its way to earning even greater lifestyle status.


Not bad for a Maison that was first, in 2015, a simple instagram account and then a print magazine before offering its own textile collections.


A foray into beauty, echoing the “health is wealth” mantra


“Health is Wealth” is the motto of the brand’s creator, who is now taking on a new dimension.


The beauty products offered by the sporty, retro activewear label have been conceived as “an extension of the wellness-oriented principles that guide the lifestyle brand”.


In other words, the five products launched reflect Emily Oberg’s vision of a balanced, holistic approach to healthy living.


The range comprises a skin-softening cleansing milk, a nourishing body oil, a multivitamin facial mist, a refillable hand cream and a multi-functional balm.


Called Sporty & Rich Beauty (S&R Beauty), this new product range is rooted in the “simplicity, practicality and naturalness” dear to its director and founder.


The result is a range of products featuring natural and organic ingredients, formulated for all genders and skin tones, dermatologically tested, guaranteed vegan, paraben-free and free from animal abuse.

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Featured Photo: © Sporty & Rich

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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