Saudi Arabia unveils its new premium airline

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The Kingdom led by Prince Mohammed bin Salman bin Abdulaziz (MBS), created quite a buzz at the Paris Air Show when it unveiled the first aircraft of its new airline, Riyadh Air. The new airline is part of Saudi Arabia’s ambitious plan to develop its tourism sector.

 

A new high-end airline, the natural complement to an ambitious tourism plan.

 

Saudi Arabia chose the Crillon Hotel, owned by a member of the royal family, and the Paris Air Show to unveil its new premium airline, Riyadh Air. Two ideal venues for this new company, which combines the two worlds of air travel and luxury tourism.

 

100 destinations

 

From 2025 onwards, Riyadh Air plans to offer exceptional on-board service between the Saudi capital and the rest of the world. And to more than 100 destinations by 2030.

 

According to its British CEO, Tony Douglas, who stepped down from Etiahad Airways at the end of 2022, the Abu Dhabi-based airline will be replaced by the Saudi carrier Riyadh Air, which will offer flights to cities not previously accessible by direct route, such as Berlin or Shanghai. It will also connect Riyadh to all European capitals.

 

More than 100 million travelers are expected to visit Riyadh by 2030, transforming the city into a new hub for international travel and a new destination for business and leisure tourism.

 

In addition to state-of-the-art aircraft, Riyadh Air promises a passenger experience down to the smallest detail.

 

First aircraft

 

To give a foretaste of what its fleet will look like, the airline unveiled its very first aircraft at the Paris Air Show, a Boeing B787-9. all in lavender (the symbol of hospitality in Saudi Arabia) and pale blue. One of two liveries to be used by the company.

 

This aircraft is part of a first batch of 72 Boeing B787-9s already ordered (39 firm and 33 optional) by Riyadh Air.

 

According to rumours circulating in the trade press, two further orders for 150 Boeing 737 MAXs and around 40 Airbus A350s are in the pipeline. However, these orders were not confirmed by the airline at the Paris Air Show, which is reportedly waiting for the next Dubai Air Show, in November, to create a new buzz with a new announcement.

 

The Boeing 737MAX could equip the company’s regional routes.

 

An ambitious plan

 

The launch of Riyadh Air is part of an ambitious diversification plan for the Saudi economy.

 

The company has received the backing of Crown Prince Mohammed bin Salman bin Abdulaziz (MBS), and the $600 billion Public Investment Fund (PIF). Yasir Al-Rumayyan, governor of the PIF, chairs Riyadh Air.

 

The idea is to step on the toes of its prestigious local competitors, Emirates, Qatar Airways and Etihad.

 

But it is also an essential lever for its tourism ambitions. 1 trillion dollars will be invested in the development of this sector by 2030. The plan launched by the kingdom aims to welcome 120 million tourists by 2030 and 185 million by 2050.

 

Largest airport in the Gulf

 

To provide them with a gateway worthy of the name, Saudi Arabia has also begun construction of the King Salman International Airport, an extension to the existing King Khaled airport near Riyadh.

 

Financed by the same investment fund (PIF) as the new airline, King Salman International Airport will become the largest airport in the Gulf region, ahead of its already impressive competitors in Dubai, Abu Dhabi and Qatar.

 

It will also be one of the largest airports in the world, with six parallel runways covering an area of around 57 km2 and 12 km2 of airport support facilities (residential and recreational facilities, retail outlets, etc.).

 

 

Read also >Paris Air Show: decarbonation, hydrogen, the issues driving aeronautics debates

 

Featured photo : © Press[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

The Kingdom led by Prince Mohammed bin Salman bin Abdulaziz (MBS), created quite a buzz at the Paris Air Show when it unveiled the first aircraft of its new airline, Riyadh Air. The new airline is part of Saudi Arabia’s ambitious plan to develop its tourism sector.

 

A new high-end airline, the natural complement to an ambitious tourism plan.

 

Saudi Arabia chose the Crillon Hotel, owned by a member of the royal family, and the Paris Air Show to unveil its new premium airline, Riyadh Air. Two ideal venues for this new company, which combines the two worlds of air travel and luxury tourism.

 

100 destinations

 

From 2025 onwards, Riyadh Air plans to offer exceptional on-board service between the Saudi capital and the rest of the world. And to more than 100 destinations by 2030.

 

According to its British CEO, Tony Douglas, who stepped down from Etiahad Airways at the end of 2022, the Abu Dhabi-based airline will be replaced by the Saudi carrier Riyadh Air, which will offer flights to cities not previously accessible by direct route, such as Berlin or Shanghai. It will also connect Riyadh to all European capitals.

 

More than 100 million travelers are expected to visit Riyadh by 2030, transforming the city into a new hub for international travel and a new destination for business and leisure tourism.

 

In addition to state-of-the-art aircraft, Riyadh Air promises a passenger experience down to the smallest detail.

 

First aircraft

 

To give a foretaste of what its fleet will look like, the airline unveiled its very first aircraft at the Paris Air Show, a Boeing B787-9. all in lavender (the symbol of hospitality in Saudi Arabia) and pale blue. One of two liveries to be used by the company.

 

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The Kingdom led by Prince Mohammed bin Salman bin Abdulaziz (MBS), created quite a buzz at the Paris Air Show when it unveiled the first aircraft of its new airline, Riyadh Air. The new airline is part of Saudi Arabia’s ambitious plan to develop its tourism sector.

 

A new high-end airline, the natural complement to an ambitious tourism plan.

 

Saudi Arabia chose the Crillon Hotel, owned by a member of the royal family, and the Paris Air Show to unveil its new premium airline, Riyadh Air. Two ideal venues for this new company, which combines the two worlds of air travel and luxury tourism.

 

100 destinations

 

From 2025 onwards, Riyadh Air plans to offer exceptional on-board service between the Saudi capital and the rest of the world. And to more than 100 destinations by 2030.

 

According to its British CEO, Tony Douglas, who stepped down from Etiahad Airways at the end of 2022, the Abu Dhabi-based airline will be replaced by the Saudi carrier Riyadh Air, which will offer flights to cities not previously accessible by direct route, such as Berlin or Shanghai. It will also connect Riyadh to all European capitals.

 

More than 100 million travelers are expected to visit Riyadh by 2030, transforming the city into a new hub for international travel and a new destination for business and leisure tourism.

 

In addition to state-of-the-art aircraft, Riyadh Air promises a passenger experience down to the smallest detail.

 

First aircraft

 

To give a foretaste of what its fleet will look like, the airline unveiled its very first aircraft at the Paris Air Show, a Boeing B787-9. all in lavender (the symbol of hospitality in Saudi Arabia) and pale blue. One of two liveries to be used by the company.

 

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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