While the Italian group’s eponymous brand slowed down in the first six months of 2025, its little sister Miu Miu continues to shine… A necessary boost as Prada has just acquired its compatriot Versace.
The Prada group continued its growth trajectory in the first half of 2025.
However, this was thanks to its more accessible brand Miu Miu, rather than its eponymous fashion house…
Net sales for the group (which also owns the shoe brands Church’s and Car Shoe and la Pasticceria (pastry shop, ed.) Marchesi) grew by 9% at constant exchange rates to €2.74 billion during the first six months of the year. This result is in line with consensus forecasts by analysts at Visible Alpha, with sustained growth in all regions.
Miu Miu: +49%, Prada: -1.9%
Given that retail sales accounted for 90% of the group’s revenue (compared with 8% for wholesale and 2% for licensing, mainly perfumes and eyewear), Prada brand retail sales fell by 1.9% in the first half (and by 3.6% in the second quarter). Meanwhile, sales at Miu Miu (around a quarter of the group’s total revenue) skyrocketed by 49%.
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
To continue reading this article, subscribe or log in to your account
Read also > Prada: CEO Gianfranco D’Attis is leaving – Luxus Plus
Featured photos: © Courtesy of Prada
