The Prada group posted positive results with 13% growth in the first three months of its 2025 financial year. This performance was made possible by the remarkable growth of Miu Miu, the sister brand of the historic Milanese fashion house, which is now anything but a “youngster.”
The leading Italian luxury conglomerate, owner of the Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, Luna Rossa brands – and, since the end of April, Versace – has unveiled a first quarter 2025 that smells like spring.
Its business remains strong, even taking off by 13% in the first three months of the year to €1.341 billion, thanks in particular to the meteoric rise of Miu Miu.
This “remarkable growth trajectory” coincides with the development of its portfolio following the acquisition of Versace, an iconic Italian luxury brand known internationally, which is currently losing momentum.
The coronation of Miu Miu
Prada brand sales remain “stable” despite “an increasingly turbulent and uncertain environment,” according to Patrizio Bertelli, chairman and CEO of the Prada Group. The group’s flagship brand is benefiting in particular from recent successful immersive experiences in the hospitality sector, including the launch of Mi Shang Prada Rhong Zhai in Shanghai, designed by renowned director Wong Kar Wai, and the opening of Prada Caffè in Singapore.
However, the real achievement lies elsewhere and goes by the name of Miu Miu.
Founded in 1993, Miu Miu is 80 years younger than its sister brand and continues to flourish, posting prodigious sales growth of 60% over the period. Long confined to the role of the baby of the family, Prada’s teenage offshoot is now a real growth driver for the Italian group.
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Read also > Prada signs Asia’s first independent café-restaurant with director Wong Kar Wai
Featured image: © Miu Miu
