Prada creates its virtual muse for its new campaign Prada Candy

The Prada Candy perfume innovates by proposing a new virtual muse, inspired by the digital world.


The new campaign for Prada Candy perfume is innovative and disruptive. At a time when digital is omnipresent in our lives, Prada includes it in the form of a virtual 3D muse, embodying the image of its famous fragrance.


© Prada


Inspired by the world of TikTok, a series of short films was directed by Nicolas Winding Refn (Drive, The Neon Demon) and captured by photographer Valentin Herfray. It features the Prada Candy perfume who meets a virtual muse, Candy. As her own reality goes haywire, she begins to perceive another, expanding her existence through the power of technology.


With his ability to challenge what we know through the art of perspective, French photographer Valentin Herfray pushes the boundaries of modern digital photography to expand our visual experience.


The bottle, designed by Fabien Baron, harbors creativity, just as joyful and free as the perfume it contains, embracing an unexpected mix of colors and finishes. A dynamic version of Prada’s signature Saffiano leather surrounds the top of the bottle with a pink band.





Featured photo : © Prada


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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