The takeover of Versace by Prada has been confirmed. The Italian group that owns Prada and Miu-Miu has stronger finances than the previous owner of the fashion house with the Medusa, the American Capri. This will be useful for relaunching a struggling Versace, while Donatella Versace has just handed over the artistic direction to Dario Vitale… formerly of Miu Miu!
Is a luxury giant, with the right to one day compete with LVMH and Kering, being born in Italy?
Although we are still a long way off in terms of turnover, the confirmation of the acquisition of Versace by Prada on Thursday, April 10, nevertheless prompts us to ask the question…
The paradox is that this hypothesis arises from a similar ambition, which was aborted in the United States…
Versace back under the Italian flag
It is indeed the fault of the American Capri for having succeeded in relaunching its European acquisition Versace, and then the fault of its compatriot Tapestry, rejected at the end of 2024 by the anti-competition authorities of its country, for having succeeded in merging with its competitor Capri, that this possibility has arisen: to allow the Maison à la méduse to rejoin a fashion and luxury group based on Italian soil.
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Read also > Donatella Versace steps down in favor of Dario Vitale
Featured photo: © Versace
