Amid economic slowdown, geopolitical tensions, and technological transformation, Porsche is undertaking a major overhaul of its business model. While the automaker is reconfiguring its automotive strategy to maintain profitability, its parent company Porsche SE is exploring new growth opportunities in the defense industry.
A sharp decline in the first half of the year
The first half of 2025 proved particularly challenging for Porsche : the group posted revenue of €18.16 billion, down from €19.46 billion in the same period in 2024. Even more strikingly, operating profit fell by two-thirds to €1.01 billion, reducing the operating margin from 15.7% to just 5.5%.
There are multiple causes for this : in China, demand for high-end vehicles has contracted significantly; in the United States, import tariffs are weighing heavily, exacerbated by the volatility of the dollar ; finally, the transition to electric mobility, which is slower overall than anticipated, is weakening the supplier network and requiring costly adjustments.
To maintain its competitiveness, Porsche incurred exceptional expenses of around €1.1 billion, including €500 million for its battery-related activities, €400 million to offset the impact of US tariffs on customers, and €200 million to finance the initial stages of internal reorganization.
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Featured photo : © Porsche
