Porsche enters 2025 by highlighting a clear shift towards electrification, but behind this technological momentum lies a more contrasting reality : profitability in sharp decline, heavy dependence on unstable markets such as China, and an increasingly restrictive regulatory and commercial environment.
In the first quarter, Porsche saw sales fall by 1.7% to 8.86 billion euros ($10.08 billion), while operating income plummeted by 40.6% to 760 million euros. Operating margin fell to 8.6%, well below the 14.2% recorded a year earlier and the 9.8% expected by analysts.
Record share of electrified vehicles driven by the electric Macan and Panamera
Between January and March 2025, Porsche delivered 71,740 vehicles worldwide. This figure is down 8% on the same period in 2024, but underlines a significant advance in the electrification of its range : 38.5% of vehicles delivered are electrified. This includes 25.9% fully electric models and 12.6% plug-in hybrids.
This progress is mainly due to the successful launch of the electric Macan. This SUV, one of the brand’s commercial pillars, saw deliveries rise by 14% to 23,555 units, including 14,185 in 100% electric version : Porsche continues to sell combustion versions of the Macan in several regions outside the European Union, accounting for 9,370 units.
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Read also > Porsche : price increases and cost reductions in response to 2024 results
Featured photo: Porsche Panamera © Porsche
