Perfumes and Cosmetics: Jacques Bogart gets the year off to a good start

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The Jacques Bogart Group, a specialist in perfumes and cosmetics, was buoyed in the first half by its brands and licenses business. However, the reorganization of its Avril brand in France and Belgium weighed on its distribution division.

Jacques Bogart is buoyed by its Fragrances & Cosmetics business.

 

The French Fragrances & Cosmetics group posted sales up 6% at current exchange rates (+8.8% on a like-for-like basis) to 138.8 million euros in the first half.

 

Jacques Bogart owns and licenses 9 brands (Carven, Chevignon, Jacques Bogart, Ted Lapidus Parfums, Piaubert…) and perfume chains (April, DI, HC Parfümerie and Gottmann…) in Europe (France, Germany, Belgium, Slovakia) and the United Arab Emirates.

 

Its Bogart Fragrances & Cosmetics business performed particularly well in the first half of 2023 (+14.4% at current exchange rates), with sales of 27.8 million euros. The Group reports “very good export momentum” for its Jacques Bogart, Piaubert and Stendhal brands (particularly the make-up segment).

 

By contrast, sales of the Bogart Beauty Retail division, by far the largest, grew much more moderately (+4%) to 111 million euros. The Group nevertheless reports “dynamic business, particularly in Germany and Dubai”.

 

Second quarter: distribution underperforms

 

In the second quarter, sales at Bogart Beauty Retail actually fell by -2.2% on a like-for-like basis to 74 million euros. This poor performance was due to “a scope effect (impact of April store closures in France and Belgium)”, to “effects linked to the integration of Fann” and to “a currency impact”.

 

Bogart has scheduled the gradual closure of 9 stores in Belgium and 17 stores in France (including 4 by the end of the 1st half of 2023). On a like-for-like basis, however, Bogart Beauty Retail’s sales rose by 6.3% in the second quarter of 2023.

 

A promising second half

 

The second half of the year should be in line with the first six months.

 

Bogart anticipates “growth in both its businesses in the second half”, “despite the effects of changes in its scope of consolidation”.

 

First lever: the group is counting on its perfume and cosmetics launches to sustain momentum. These include the launch of Jacques Bogart’s new perfume Silver Scent, Carven’s new masculine/feminine duo (Carven c’est Paris La Nuit) and Stendhal’s Rosis Delicatea skincare line for sensitive skin.

 

On the distribution side, Bogart Beauty Retail plans to “expand into new territories”.

 

Good prospects for 2023

 

Generally speaking, Bogart believes it can “continue to benefit from good overall business momentum in its various geographical areas, now that the strategic reorganization measures in Belgium and those announced in France have been implemented”.

 

This should enable the company to “confirm its ambition of growing annual sales in fiscal” 2023, and a strong recovery in profitability in line with its usual standards”.

 

Read also > L’Oréal outperforms in the first half of 2023

 

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The Jacques Bogart Group, a specialist in perfumes and cosmetics, was buoyed in the first half by its brands and licenses business. However, the reorganization of its Avril brand in France and Belgium weighed on its distribution division.

 

The French Perfumes and Cosmetics group posted sales up 6% at current exchange rates (+8.8% on a like-for-like basis) to 138.8 million euros in the first half.

 

Jacques Bogart owns 9 brands (Carven, Chevignon, Jacques Bogart, Ted Lapidus Parfums, Piaubert…), either directly or under license, as well as perfume chains (April, DI, HC Parfümerie and Gottmann…) in Europe (France, Germany, Belgium, Slovakia) and the United Arab Emirates.

 

Its Bogart Fragrances & Cosmetics business performed particularly well in the first half of 2023 (+14.4% at current exchange rates), with sales of 27.8 million euros. The Group reports “very good export momentum” for its Jacques Bogart, Piaubert and Stendhal brands (particularly the make-up segment).

 

By contrast, sales of the Bogart Beauty Retail division, by far the largest, grew much more moderately (+4%) to 111 million euros. The Group nevertheless reports “dynamic business, particularly in Germany and Dubai”.

 

Second quarter: distribution underperforms

 

In the second quarter, sales at Bogart Beauty Retail actually fell by -2.2% on a like-for-like basis to 74 million euros. This poor performance was due to “a perimeter effect (impact of April store closures in France and Belgium)”, to “effects linked to the integration of Fann” and to “a foreign exchange impact”.

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The Jacques Bogart Group, a specialist in perfumes and cosmetics, was buoyed in the first half by its brands and licenses business. However, the reorganization of its Avril brand in France and Belgium weighed on its distribution division.

The French Perfumes and Cosmetics group posted sales up 6% at current exchange rates (+8.8% on a like-for-like basis) to 138.8 million euros in the first half.

 

Jacques Bogart owns 9 brands (Carven, Chevignon, Jacques Bogart, Ted Lapidus Parfums, Piaubert…), either directly or under license, as well as perfume chains (April, DI, HC Parfümerie and Gottmann…) in Europe (France, Germany, Belgium, Slovakia) and the United Arab Emirates.

 

Its Bogart Fragrances & Cosmetics business performed particularly well in the first half of 2023 (+14.4% at current exchange rates), with sales of 27.8 million euros. The Group reports “very good export momentum” for its Jacques Bogart, Piaubert and Stendhal brands (particularly the make-up segment).

 

By contrast, sales of the Bogart Beauty Retail division, by far the largest, grew much more moderately (+4%) to 111 million euros. The Group nevertheless reports “dynamic business, particularly in Germany and Dubai”.

 

Second quarter: distribution underperforms

 

In the second quarter, sales at Bogart Beauty Retail actually fell by -2.2% on a like-for-like basis to 74 million euros. This poor performance was due to “a perimeter effect (impact of April store closures in France and Belgium)”, to “effects linked to the integration of Fann” and to “a foreign exchange impact”.

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Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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