As the Paris 2024 Olympic and Paralympic Games are in full swing, the sporting event is capturing much of the media’s interest, much to the delight of the sponsors.
This summer, the eyes of the world are on the Paris 2024 Olympic and Paralympic Games. On Friday, July 26, the sporting event kicked off with a memorable ceremony. More than 22 million viewers tuned in to France 2 to watch this eventful evening.
This massive audience, the second largest in French history behind that of the World Cup final between France and Argentina in December 2022, indicates a strong national and global interest in the event.
The company Onclusive conducted a UBM analysis for the newspaper The Media Leader. The data presented is based on the media noise unit, a measure of the media impact of the week’s current events.
This analysis is based on two data sets covering the period from July 19 to 25, 2024. The first data set, titled “Score JO2024,” provides an overall view of media coverage, while the second, “Top3 SDJ,” highlights the most discussed topics during this period.
During the analyzed period, the topic of the Olympic Games generated a total of 7250.14 UBM across all media, with a notable increase of 3677.72 UBM compared to the previous period. These figures indicate extensive media coverage, primarily driven by the press and television.
Massive Media Coverage
For several months, the organization of the sporting competition bringing together more than 10,000 athletes from 206 delegations has been at the center of all discussions. The opening ceremony was notably the subject of numerous articles and reports. Wanting to break the mold, the Paris 2024 Organizing Committee announced that the ceremony would be held outdoors rather than in a stadium as usual.
This decision sparked much discussion. On the eve of the event on the Seine, numerous media outlets covered the topic, generating the equivalent of 1971.80 UBM, spread across the press (684.83), radio (260.37), television (622.14), and the web (404.46).
Security related to this event also captured attention. The complexity of the situation and the implementation of security perimeters were central concerns, generating 1759.58 UBM, particularly in the press (718.77) and on television (557.15).
LVMH, Big Winner of the Games
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Featured Photo : © IG @paris2024
