Accor, premium partner of the Paris 2024 Olympic and Paralympic Games, is rolling out a series of experiential activities in ten of its hotels these days. Entitled ALL Mood Service, these activities will run from July 27 to August 31 in the capital and three other French cities.
As a premium partner of the Paris 2024 Olympic and Paralympic Games as much as aleading French player in the global hotel industry (including 5,600 hotels in 110 countries), Accor has decided to pamper its best customers and occasional guests alike throughout the Olympic season. As Paris prepares to host the opening ceremony of the Olympic Games on July 26, the French hotel group has not forgotten to include the cities of Marseille, Lyon and Lille in its program.
This diversity of venues and participants, a core value of the Paris 2024 Games, is reflected in the organization of giant, scenic “draws”, with a host of personalized prizes at stake, including tickets to the various Olympic events.
Room service to suit every mood
To accompany the celebration of the 2024 Olympic Games, the Accor Group is pulling out all the stops with an event activation spread across several major French cities.
This ALL Mood Service – whose name evokes the attentive, personalized room service in the Group’s hotels – is a continuation of its ALL (Accor Live Limitless) loyalty program. Launched in 2020, this program enables members to enjoy unique in-situ experiences, in its hotels of course, but also with its partners in the worlds of sport, entertainment, tourism, gastronomy and well-being.
In concrete terms, every evening from 6:00 p.m. to 9:00 p.m. – according to a schedule posted in the hotel concerned – a member of Accor staff equippedwith a cart with four bells, including one for children, will circulate on the terraces, bar, restaurant or rooftop of participating establishments to offer customers a unique family experience.
All customers have to do is try their luck by choosing a bell according to their current mood: “Mood Victoire”, “Mood Réconfort” and “Mood Réconfort”. Each day, in the manner of Willy Wonka, the mischievous character from Charlie and the Chocolate Factory, Accor rewards one of its present customers with a golden ticket, which enables him or her to win two tickets to attend an event at the Paris 2024 Olympic Games. The other prizes are not to be outdone: unlucky customers will be able to console themselves with a face mask, a souvenir photo or even a poem generated by artificial intelligence.
On this occasion, Accor is targeting both its international clientele visiting for the Olympic Games and its local customers. The operation relies as much on thesurprise effect of a lottery as on the nostalgia of childhood and the associated games of chance and funfairs.
This deployment willboth enliven and promote the various bar-restaurant areas of the hotel establishments. The hotel group should also capitalize on the opportunity to raise customer awareness of its range of beverages and tastings.
A regional network for the occasion
Paris, the beating heart of the 2024 Olympic Games, will see 6 of the Group’s brands, from all positions, represented by an establishment. In addition to the exclusive Pullman and Sofitel brands and the MGallery and Handwritten collection boutique hotels, the group is promoting no less than three Novotel establishments scattered between Paris, Lyon and Marseille.
These include the Pullman Montparnasse (Paris 14th), the Novotel Porte de Versailles (Paris 15th), the Handwritten Maison Hamelin (Paris 16th), the Ibis Bastille Opéra (Paris 10th ) and, of course, its flagship, the Molitor Hotel & Spa MGallery (Paris 16th), designed on the site of the former Olympic swimming pool.
This map of Paris reflects the importance of the City of Light to the XXXIII Olympiad. Host to the Olympic Games for the third time in its history (after 1900 and 1924), the French capital is home to most of the Olympic venues (around ten), where events as diverse as beach volleyball in front of the Eiffel Tower and archery at Les Invalides will be contested. The Place de la Concorde, meanwhile, will host urban disciplines including 3×3 basketball, breakdance and BMX freestyle.
However, the operation led by the Accor group meets the decentralization requirement sought by the organizers of the Paris 2024 Games, in the spirit of the 1924 Games when the French capital hosted only three intramural Olympic venues.
Marseille, which on May 8 welcomed the arrival of the Bélem, the emblematic three-masted ship that signaled the start of the Olympic torch relay, and where 10 Olympic sailing events, including two mixed events, are scheduled to take place from July 28 to August 8, will see two Accor establishments located on the Vieux Port join in this XXL customer experience, namely the Sofitel and the Novotel.
Lyon and Lille complete this mini-tour of Olympic France, with the Novotel Confluence and Mama Shelter respectively. From July 24 to August 9, 2024, Lyon will host the men’s and women’s soccer events of the Olympic Games, at the Stade de l’Olympique Lyonnais in Décines. The northern city will host the basketball events from July 27 to August 4, and the handball events from August 6 to 11.
Accor is not the only premium partner to offer a series of events linked to the Olympic Games; in April, the LVMH group , unveiled the program for its Cultural Olympiad, a series of themed exhibitions (including fashion, jewelry and photography) in several districts of the capital in the spirit of the Pentathlon of the Muses, still in force at the last edition of the Paris Olympic Games in 1924.
In detail:
PARIS :
- – Pullman Montparnasse at Art Corner
- – Molitor MGallery at the Bikini bar
- – Novotel Porte de Versailles at Café Rosé
- – Mercure Montmartre at the Speakart bar terrace
- – ibis Bastille on the terrace of the restaurant Le Génie sous les Etoiles
- – Handwritten Maison Hamelin Paris at the Showroom bar
MARSEILLE :
- – Sofitel Vieux Port at Carré Bistromanie
- – Novotel Vieux Port on the terrace
LYON :
– Novotel Confluence at the Gourmet Bar
LILLE :
- – Mama Shelter on the rooftop
Create your free account I create my account Don’t miss out on the latest luxury business news.
To continue reading this article, create a free account or log in.
Read also > Olympic Games 2024: LVMH prepares its “Cultural Olympiad
Featured Photo: © Accor
