Panerai made a name for itself at Milano Design Week with a technical and avant-garde creation. On the occasion of the world’s largest design fair, the Italian watchmaker strengthens its commitment to the world of design as Official Timekeeper, and unveils an innovative watch with an assertive style.
For the third year running, Panerai is renewing its ties with the world of top-level design as Official Timekeeper of Milano Design Week, also known as Salone del Mobile. This international event, who took place from April 7th to 13th, which has become a benchmark in the world of contemporary design, embodies avant-garde, aesthetics and innovation.
A meaningful partnership with the world of design
As part of this event, Panerai took over the heart of Milan with a series of initiatives around its emblematic boutique on Via Montenapoleone, Casa Panerai. But the key announcement was the presentation of a new model : the Luminor GMT Power Reserve Ceramica PAM01574, previewed at the Milano Rho Fiera pop-up store. This timepiece alone reflects the convergence of technical innovation and functional design, the brand’s hallmarks.
“The new Luminor GMT Power Reserve Ceramica embodies the perfect synergy between Panerai’s iconic functionality and the avant-garde spirit of Milano Design Week. This timepiece embodies our commitment to creating technically robust watches that are deeply connected to the creative world around us,” says Alessandro Ficarelli, Panerai’s Chief Marketing Officer.
A refined, functional aesthetic
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Featured photo : © Panerai
