Having already achieved the feat of designing his first collection in six weeks, Moschino’s new artistic director has come up with a peppy, lively first campaign showcasing his new silhouettes.
A welcome breath of fresh air in the fashion world.
Moschino shares an infectious cheerfulness with Sonia Rykiel, whose models had the particularity of smiling unabashedly on the catwalk.
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Argentinian Adrian Appiolaza, who took over as artistic director at the beginning of 2024, is following in the footsteps of this Adn, with his very first campaign launched on the brand’s web and social networks on July 17. Exactly when “collection 0” arrived in stores. This first collection, imagined by the designer for autumn-winter 2024/25, was shown in Milan last February.
Peppy campaign
Adrian Appiolaza enlisted the help of Belgian photographer Willy Vanderperre and stylist Alastair McKimm, ex-editor-in-chief of British magazine i-D, to create this peppy campaign, which will also be released in September in the magazine press.
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Read also > Moschino: Adrian Appiolaza takes the reins of style – Luxus Plus (luxus-plus.com)
Featured photo : © MOSCHINO
