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Monnier Frères reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.
“Made in Tech, made in Paris, made in Fashion” is the slogan of the new visual identity of Monnier Frères, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its vision in terms of technology and its ambition both in France and in Europe, this change is also accompanied by a new logo and a redesign of its platform to meet the new expectations of digital consumers.
After having been a forerunner in introducing live shopping and the avatar in France, the Group is enriching its offer and entering the virtual fashion world.
Based on blockchain technologies, Monnier Frères offers a collection of digital clothing and accessories (NFT), designed by 8 designers, downloadable through its platform.
At the same time, Monnier Frères unveils its Fall/Winter 2021 campaign, “Beyond Exploration”. Inspired by video games and exploration, at the crossroads between real and virtual, it draws consumers into its game and reaffirms its unique positioning.
“By 2026, Millenials and Generation Z will represent 61% of the luxury market, so it’s essential to build tailored journeys and engage them in meaningful interactions. We want to support brands in this transformation and allow them to rely on an agile and innovative player capable of integrating the coming upheavals while exploiting new fluid and innovative customer journeys,” comments Diaa Elyaacoubi, CEO of Monnier Frères.
Read also > LUXURY GOODS: THE E-COMMERCE WAR INTENSIFIES
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Monnier Frères reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.
“Made in Tech, made in Paris, made in Fashion” is the slogan of the new visual identity of Monnier Frères, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its vision in terms of technology and its ambition both in France and in Europe, this change is also accompanied by a new logo and a redesign of its platform to meet the new expectations of digital consumers.
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Monnier Frères reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.
“Made in Tech, made in Paris, made in Fashion” is the slogan of the new visual identity of Monnier Frères, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its vision in terms of technology and its ambition both in France and in Europe, this change is also accompanied by a new logo and a redesign of its platform to meet the new expectations of digital consumers.
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