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The famous Milan Fashion Week Autumn-Winter 2021-2022 took place online from 15 to 19 January live from the Italian fashion capital. A look back at the positivity and originality transmitted by the designers through their collections.
Since the beginning of the pandemic, the brands have decided in turn to take advantage of the effects of the crisis and its restrictions in their collections rather than offer their customers traditional lifestyle outfits. Comfort, lightness and freedom have been the key words of the collections.
For the autumn-winter season 2021-22 the designers have therefore continued along this path, always exploiting this trend in an original way. Whether in the outfits chosen for the new collections or in their presentation format, the health crisis is in the spotlight.
Presentations that create closeness with the spectators
In terms of communication, the houses have once again surpassed themselves. Thanks to their talent, they have managed to create a special closeness with the spectators ed-hrvatski.com. Indeed, the staging of daily life in this crisis context allowed to recall the common global effects of it, either an isolated life, a forgotten social life or even clothes put aside.
For example, Fendi described the world situation as “surreal”, Tod’s described it as a “parallel reality” and Prada expressed its need for “contacts, an urgency to exchange and connect”.
It was then with irony, optimism and a touch of humour that the designers paraded their collections : Tod’s, for example, staged the Italian actor Lorenzo Zurzolo telling the story of his 7 days alone in a secluded vila in a telephone message.
Silvia Fendi said “Hello, it’s Silvia calling” in the soundtrack of the parade of the Roman house.
The nod to the telephone was also present in Zegna‘s presentation video , which depicts the intimacy of a household of individuals. In addition, a message was broadcast at the end of the short film :
“We are all living a new reality, preoccupied by new needs, which lead us to hitherto unknown lifestyles and attitudes. It is precisely at a moment like this, when everything is under discussion, that we at Zegna decided to (re)programme. We looked back to our roots in order to (re)interpret our codes of style and (re)adapt to modern man. Outside and inside come together and a new way of dressing is needed, where comfort and style blend together to create a new aesthetic”.
The Prada fashion show was followed by a conversation between Miuccia Prada, Raf Simons and a selection of art, fashion, architecture and philosophy students from leading universities and schools around the world who were able to ask them questions.
The models can even be seen dancing in most of the presentations.
Casual and futuristic changing rooms
Milan’s Men’s Fashion Week offered its spectators collections indicating the fashion and clothing style of tomorrow. Indeed, most designers and stylists believe that the pandemic will significantly influence the way people will dress next year. A change in lifestyle means a change in wardrobe.
What better way to stay at home than comfortable clothes and cocooning? However, nobody likes to see themselves without style on a daily basis, especially if it’s for the long term. The collections therefore reveal a certain revaluation of indoor outfits, inspired of course by outdoor outfits.
Fendi is then accompanied by quilted pieces such as soft and chic duvets, outfits resembling outdoor pyjamas as well as belted coats such as bathrobes or dressing gowns.
For the first fashion show of Raf Simons, the new artistic director, Prada opted for long johns, knit suits and large oversized coats.
“The Prada Autumn Winter 2021 Men’s collection by Miuccia Prada and Raf Simons is based on an intimate and personal desire for contact, our need to exchange and identify ourselves. The foundation of everything is the individual: the human body and its freedom. The need to feel, the pleasure of touch, results in a panoply of surfaces, textures and textiles”, confided the brand.
Ermenegildo Zegna’s wardrobe followed suit with indoor and outdoor clothing and clothes more suited to home life such as shawl collars, belted dressing gowns and sweatpants. By combining a casual, flowing and unstructured style, the house has nevertheless respected its signature by using noble materials.
The artistic director also expressed himself : “This meeting allows us to create a new aesthetic, what we wear at home and what we wear at the office, when we spend our days on Zoom, become one. We thought of a wardrobe that would meet these needs. The same garment can be worn in many different ways”.
The MSGM wardrobe made by Massimo Gorgietti was inspired by winter sports with overshoes, ski gloves, large anoraks, zip-up jumpers with wide collars and tracksuits. The brand also offers tweed Bermuda shorts, classic trousers, big jumpers and jogging suits.
K-Way‘s collection made reference to its emblematic style which is the world of rain. The brand has thus presented down-lined models such as the gale, or nylon trousers. The outfits are accompanied by accessories such as bobs and fishing berets.
Light and colours for the Italian event
The houses were also keen to convey optimistic and positive feelings despite the context and the course of their parades. For the winter season, the stylists have chosen to colour their pieces massively.
Prada then offers red, fuchsia, or purple for large jackets. Strict coats are in pink or icy blue.
Fendi’s outfits offer monochrome colours: emerald, vermilion, saffron through psychedelic scribbles by the English artist Noël Fielding.
MSGM, as a reminder of the world of winter sports, has unveiled a series of short-sleeved shirts decorated with prints as well as an iconic tartan shirt jacket.
K-Way has used its emblematic colours for all its pieces: yellow-orange-navy blue. They are thus present in the zippers of black trousers, through the thick stripes of a polo shirt, in a big twist in the centre of a white jumper or on the wrist of a jacket sleeve.
The emergence of new fashion players
This Fashion Week was also an opportunity for lesser-known designers/brands to reveal themselves. Some of them managed to make a name for themselves : Dhruv Kapoor, Tokyo James, Bloke and Solid Homme.
What do these actors have in common? Continental diversity and international openness. Dhruv Kapoor is an Indian designer based in New Delhi,Tokyo James and Bloke, Nigerian labels offer a meeting between Africa and the West, and finally, the South Korean brand Solid Homme highlights African know-how.
Read also > PARIS MEN’S FASHION WEEK : DISCOVER THE OFFICIAL CALENDAR OF DIGITAL FASHION SHOWS !
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Far from limiting itself to high-end sedans, the Rolls Royce brand has recently extended its product range to luxury accessories by offering a stool worth 7000 euros.
While it entered the world of off-road cars with its Cullinan model, seducing a clientele fond of nature and wide open spaces, the luxury car manufacturer Rolls Royce now offers luxury stools, useful in all circumstances. The company specified that the object can be used, in particular, to paint in the open air, attend a show or even pilot a drone.
These unusual activities are just like the stool itself. Far from being a vulgar formica chair, this pursuit seat is composed of a polished aluminum base, adjustable in height and topped by a leather seat with two handles, cut on both sides of the object in the same material. The stool has indeed been designed with carbon fiber, reducing the weight of the object and facilitating its transport in a case custom-made for this foldable seat.
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The famous Milan Fashion Week Autumn-Winter 2021-2022 took place online from 15 to 19 January live from the Italian fashion capital. A look back at the positivity and originality transmitted by the designers through their collections.
Since the beginning of the pandemic, the brands have decided in turn to take advantage of the effects of the crisis and its restrictions in their collections rather than offer their customers traditional lifestyle outfits. Comfort, lightness and freedom have been the key words of the collections.
For the autumn-winter season 2021-22 the designers have therefore continued along this path, always exploiting this trend in an original way. Whether in the outfits chosen for the new collections or in their presentation format, the health crisis is in the spotlight.
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