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The American luxury hotel group Marriott International wants to greatly expand its presence in Greater China by expanding its portfolio with over fifty hotels by 2022.
According to a study by Bain & Company, China‘s share of the global luxury market has increased to 21% compared to last year, making China the potential largest luxury market in the world by 2025. Therefore, Marriott plans to strengthen its brands’ presence in leisure destinations in 2022, adding more than 15 hotels in over 10 destinations such as Chengdu, Xi’an, Sanya and Qinhuangdao.
“Greater China is an important growth market for us. In the past three years, Marriott International has expanded its footprint in the region with an average of 40 hotel additions per year. Currently, our portfolio includes 448 hotels spanning 23 brands across more than 110 cities in Greater China,” , affirms Henry Lee, President of the Greater China Marriott International.
“In 2022, we will continue to focus on our ‘Brand + Destination’ development strategy, working closely with owners and franchisees to drive travel demand. We expect to introduce more hotel brands into more destinations in Greater China, providing our guests with diversified travel products and experiences.” , adds Henry Lee.
This year, Marriott plans to open a Ritz-Carlton Reserve in the historic Jiuzhaigou Valley. W Hotels, part of the Marriott Group, is expected to open the W Macau – Studio City in Macau, followed by JW Marriott in Changsha. Marriott International aims to open its 500th luxury hotel in Greater China in 2023.
A study by WTTC and booking site Trip.com “Trending in Travel”, reported that in 2021 rural and suburban destinations in China recorded strong growth in booking rates, showing the importance for luxury brands to develop its presence in Greater China, a promising market for the future of the luxury sector.
Read also > MARRIOTT INTERNATIONAL PULLS THROUGH IN 2021
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The American luxury hotel group Marriott International wants to greatly expand its presence in Greater China by expanding its portfolio with over fifty hotels by 2022.
According to a study by Bain & Company, China‘s share of the global luxury market has increased to 21% compared to last year, making China the potential largest luxury market in the world by 2025. Therefore, Marriott plans to strengthen its brands’ presence in leisure destinations in 2022, adding more than 15 hotels in over 10 destinations such as Chengdu, Xi’an, Sanya and Qinhuangdao.
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The American luxury hotel group Marriott International wants to greatly expand its presence in Greater China by expanding its portfolio with over fifty hotels by 2022.
According to a study by Bain & Company, China‘s share of the global luxury market has increased to 21% compared to last year, making China the potential largest luxury market in the world by 2025. Therefore, Marriott plans to strengthen its brands’ presence in leisure destinations in 2022, adding more than 15 hotels in over 10 destinations such as Chengdu, Xi’an, Sanya and Qinhuangdao.
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