The investment fund of the world’s leading luxury goods company has become a minority shareholder in the niche perfume brand launched in 2016 by David Benedek. Thanks to this first investor, BDK intends to further accelerate its growth, which has already been remarkable since its creation in a promising segment.
The rush for niche perfumes continues…
Following the recent announcement of the sale of the British brand Creed by Kering Beauté to L’Oréal (which itself acquired a stake in Amouage, the haute perfumery house launched by the Sultanate of Oman) and Estée Lauder’s minority stake in Mexican fragrance brand Xinú, it is now the turn of LVMH Luxury Ventures (LLV), the investment fund of the world’s leading luxury goods group, to announce its own arrival as a minority shareholder in BDK Parfums.
Already experiencing strong growth
This transaction, the financial terms of which have not been disclosed, should enable the brand founded in Paris in 2016 by David Benedek to continue its success story. According to WWD, BDK has achieved one of the strongest growth rates among independent companies in its sector in recent years, with a further 45% surge in revenue in 2025…
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Featured photo: © BDK Parfums
