TikTok has a rare ability to boost a product through a digital craze that is difficult for brands to anticipate. Such is the case with Oura Ring, a connected ring that has become a must-have in everyday life, according to Internet users.
After the collapse of former Finnish cell phone giant Nokia, its ex-engineers had to turn their attention to other projects. In Oulu, a city in the north of this Scandinavian country, they drew on their technological expertise to conquer the beauty and wellness market. The result is Ōura Health, a start-up specializing in connected rings, the first version of which was released in 2015. An object that aims to compete with connected watches and occupy a market that is still little occupied.
Following meticulous development, communication and marketing work, both nationally and internationally, the company announced in April 2022 that it had sold no less than a million of these products in one quarter! Major celebrities, such as Prince Harry in 2018, and have thus been spotted wearing this ring, and Gucci unveiled a special collaboration with the brand two years ago. The company claims a valuation of $2.55 billion and has opened offices in San Francisco and San Diego, although its headquarters remain in Oulu.
The biohacking trend materialized in a ring
The skills of this intelligent ring are manifold, but could be summed up in one sentence: track and analyze all the criteria of our lifestyle to improve our well-being and our daily lives, thanks to the many sensors contained in the ring.
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Featured Photo: © Oura
